Closely related to the cranberry, the cowberry is native to many European countries including Ireland. It is cultivated on a large scale in many countries, notably Sweden, Finland, Germany, Poland and the Netherlands. The berry is similar to the cranberry but sweeter and less astringent. It prefers drier, well drained acid land but is much more tolerant of wind than the cranberry and will do well in Atlantic coastal regions. To the best of our knowledge it is not cultivated in Ireland.